Misleading advertisement — product not as shown

What you need to know

Misleading advertisements are criminal offence under Consumer Protection Act 2019 with penalties up to ₹10 lakh for first offence. File complaint with Central Consumer Protection Authority (CCPA).

Your rights

File complaint with CCPA against misleading ads

Refund for product not matching advertisement

Consumer Forum complaint

ASCI complaint for misleading content

What you should do now

Action first

File complaint with CCPA and ASCI

Screenshot or record the misleading ad with URL and specific false claim
File on consumerhelpline.gov.in — CCPA can impose ₹10 lakh penalty on advertiser
Also file at ascionline.in — ASCI can direct ad to be withdrawn

Acts applicable

Consumer Protection Act 2019

central

Section 89 — Misleading advertisement — penalty up to ₹10 lakh

Where to complain

National Consumer Helpline 1800-11-4000 Consumer Complaint — e-Jagriti Portal ASCI — Advertising Standards Council of India

Consumer complaint portal: e-jagriti.gov.in (replaced edaakhil.nic.in as of Jan 2025). Labour complaints: col.gujarat.gov.in. All links verified June 2026 via web search against official government sources.